Outback Steakhouse is hoping to grab market share with “The Great Aussie Steak Out,” wherein the chain gave away one million free steak dinners. To get the deal, people had offer some personal details, an email address and a phone number.
On the evening of Aug. 24, Outback ran a TV spot explaining that “The Great Aussie Steak Out” had begun, and that guests could pick up their coupon for a free six-ounce steak dinner at www.thegreataussiesteakout.com. The traffic was apparently so great within the first few minutes after the commercial aired that the website went down temporarily.
The certificates are redeemable at 777 restaurants that are participating in the promotion. Guests could only receive one coupon, and they had to have an address that was within 25 miles of a participating location. The giveaway ended at midnight, Aug. 26.