Apple’s not selling a new iPhone this quarter — and it won’t even be mentioning one, either.
For weeks, Apple fans have been resigned to the fact that the iPhone 5 would not hit store shelves in September, but they have been hoping for a sign from the company this month that the launch was nigh.
“I’m surprised,” said Peter Misek, a Jefferies Co. analyst. “I thought we’d get invites by now. I still think we have a launch by mid-October.”
Apple has traditionally rolled out its new iPhones by inviting the tech world to its version of a debutantes ball, and the device goes on sale shortly after the unveiling.
The iPhone 5 is already launching off-schedule for Apple. It had put out a new phone every June since 2007.
At least one Apple-watcher thinks the Cupertino, Calif., company is waiting to make any move toward the iPhone 5 until after its third quarter ends next Friday.
”As soon as they announce an event, it’s going to cause chaos,” said Colin Gillis, analyst with BGC Partners.
Apple doesn’t want customers to stop buying the current iPhone, because of the iPhone 5 frenzy to come, he said.
Misek predicted the iPhone 5 will be the No. 1 selling consumer gadget of all time, with more than 12.5 million sold in its first quarter. That would top the fast sales of Microsoft’s Kinect.
Yesterday, Apple’s stock closed above $400, nearly topping the all-time close of $403.41 on July 26.
Since the Aug. 24 announcement by Steve Jobs, Apple’s spiritual and technological leader, that he was resigning as CEO, Apple shares are up 7 percent and the company has overtaken ExxonMobil to become the world’s most valuable company.